Temple of Optimization

2024. Video (color, sound), media player, screen or projector
A colossal figure constructed from high-end exercise equipment, baroque architecture, and fitness trackers open its chest to reveal an AI server rack. Through its satirical and visually extravagant imagery, Temple of Optimization examines how the digital age reframes the body, offering a critical lens on the commodification of health and fitness and the normalization of self-surveillance.

An installation in an art gallery features a life-sized digital projection of a surreal, humanoid figure resembling a robot. The figure is composed of architectural elements, such as a building facade, and luxury objects, including a crown and gold details. A lone viewer observes the projection in the dimly lit space with orange carpet, highlighting the interplay between technology, opulence, and human engagement.
A futuristic interior combines elements of luxury, fitness culture, and technology. The wooden, textured wall curves into a circular structure with the word OPTIMIZE prominently displayed in sleek lettering. Treadmills with runners flank a modern reception desk, while the lower section of the structure features metallic panels and embedded screens resembling high-tech devices, including an activity tracker. The scene critiques technological integration into lifestyle and self-optimization culture.
Jonathan Monaghan's video artwork still