Life Tastes Good

2010. Video (color, silent), media player, screen or projector, 3 min. Edition of 3, 1AP.
Life Tastes Good takes a cryptic turn on the popular Coke commercials as a CGI animated polar bear dies a slow death over three minutes. Additionally, letters were mailed to selected individuals stating antiquated Coca-Cola taglines and prints were created depicting environments evoking a kind of heaven and hell for the sacrificial beast.
Installation shot of the pop art inspired animation Life Tastes Good

installation view from Life Tastes Good in Disco Heaven, Hamiltonian Gallery, Washington D.C., 2010

Photo of framed letter with blood-red wax seal. Full photo of large print from Life Tastes Good by Jonathan Monaghan, showing dark environment. Detail of print from Life Tastes Good by Jonathan Monaghan, showing dark architectural environment with yellow eagle beak. Full photo of large print from Life Tastes Good by Jonathan Monaghan, showing light environment. Full image of large print from Life Tastes Good by Jonathan Monaghan, showing light environment. Detail of print from Life Tastes Good by Jonathan Monaghan, showing light architectural environment with white fur on ground.